THE GOODSENSE BLOG
goodsense statement of good

POSTED ON: 21 Nov 2008   /   POSTED BY: adam

At goodsense, we're in the business of doing good. From time to time, we come across opportunities to do business with organizations that some people may not consider to be good. This includes companies that sell products that some may not feel are green, companies that may have some green products but others that aren't green, companies that have poor environmental histories but are working to improve, and companies that are green but do business in non-green industries like petroleum and mining.

This got us thinking “Hmmmm, we heavily evaluate all advertisers and publishers that we work with based upon our own criteria. What do our customers, partners, and consumers think of these companies and what criteria are most important to our stakeholders?”

Well, the more we thought about it, the more we realized that we need your feedback. We'd love to hear from you on the following points:

1. What criteria do you use to determine if a product, service or company is green?
2. Do you consider a company to be green if only some of their products are green?
3. Do you consider a company with a poor environmental past, but who is working to improve, to be green?
4. Should we do business with companies that are the green player in industries that aren't considered to be green like petroleum and mining?

As a bit of background for you, we live by the goodsense statement of good that governs what groups we seek to do business with. It's included below for your reference. We'd love your input to answer the questions above and provide us with feedback on the goodsense' statement of good. Thanks for your feedback – we really appreciate it!

Adam Wood
Founder & CEO
goodsense
adam@getgoodsense.com

goodsense statement of good

goodsense works with groups who are committed to doing good, are focused on sustainability, and acting in a socially responsible and ethical manner. We are the premier ad network for reaching consumers who care about living green, the environment, and sustainability. We provide advertisers with the opportunity to reach influential green consumers through well-vetted and relevant ads placed on thought-leading websites.

It is critically important to us that we support advertisers and publishers who we believe are truly good. So what does “good” mean to goodsense? Great question. Good to us means that the groups we work with have a focus on doing good in every aspect of their business. You may read this like Santa's naughty and nice list, which is cool with us. We evaluate each advertiser and publisher on the following criteria:

 

GOOD

 

Environmental Leadership. We do business with groups that:

1. Actively live within nature's boundaries, diligently stride to use as few natural resources as possible, and actively recycle and reuse those resources used in their products and services.
2. Proactively implement formal policies, programs, and processes to minimize the negative impacts of their operations and supply chain.
3. Establish a organizational culture that puts the environment before profits.

Sustainability Core Focus. We do business with groups that:

1. Strongly participate in eco-efficiency and eco-design programs to maximize the sustainability of their products, services, and operations.
2. Reduce their environmental costs and proactively exceed regulatory requirements.
3. Innovate and constantly strive to do more with less.

Ethical Business Practices. We do business with groups that:

1. Act transparently,honestly, and in an accountable manner.
2. Proactively exceed any regulations, professional standards, or laws that govern their business or industry.
3. Demonstrate excellent corporate governance.

Handle with Care. We do business with groups that:

1. Treat their employees, customers, partners, suppliers, and shareholders with respect,fairness, and kindness.
2. Encourage diversity,acceptance, and inclusion for all people
3. Support and promote fair trade and the highest international standards of human and labor rights.
4. Are socially responsible and do what's right for their stakeholders.

Product Leadership. We do business with groups that:

1. Provide products that are the greenest and most sustainable offerings in their industry.
2. Take ownership of their products at every step of the value chain from the cradle to the grave.
3. Offer products that help improve the environment.
4. Offer products and services that improve the well-being of consumers and their communities.
5. Are transparent about all inputs, processes, and suppliers that are used to make their products.
6. Are always striving to make their product's impact resource neutral.

 

NOT SO GOOD

 

At goodsense, we won't do business with organizations that we describe below. Yes, this is the naughty list and we make every effort to ensure that we do not do business with these types of companies.

Industries. We will never do business with groups in the following industries:

1. Oil, Gas, and Petroleum
2. Cigarettes and Tobacco
3. Nuclear Energy
4. Weapons and Guns
5. Chemical Producers
6. Political Parties
7. Insurance
8. Gaming and Gambling
9. Adult Entertainment
10. Cleaning Products
11. Cosmetics or Personal Care (if tested on animals)

Standards. We will never do business with groups who don't comply with the laws and regulations listed below:

1. Environmental Regulations
2. Recycling & Green Standards
3. Workplace Health & Safety
4. Human Rights
5. Ethical Organizational Conduct
6. Labour Practices
7. Employment Standards
8. Criminal Laws

Other Considerations. We will never do business with groups who do these other naughty things:

1. Have a track record and history or non-compliance with environmental laws and regulations.
2. Have been fined for past abuses of the environment.
3. Are actively involved in projects or business that is/will result in significant environmental damage.
4. Test their products on animals.
5. Discriminate against people based upon their race, creed, age, gender, background, abilities, or means.
6. Set their environmental,social, and sustainability policy based upon “What would Monty Burns do?”

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